Helping the Open University get its message across

The Centre for Professional Learning and Development issued a tender to companies or individuals to help develop a suite of materials that would help positon the OU as a leading provider of professional development course for modern businesses, government and third sector organisations.

There would be a requirement for adaptations of the agreed messages for both internal sales staff and potential customers. Never one to shirk a challenge when it comes to b2b copywriting, Chapter & Verse threw our collective hats into the ring, saw off the competition promptly and secured the contract.

The internal sales force materials are obviously commercially sensitive and must remain confidential, but some of the work we did as part of the 30-day project can be seen on the OU’s website.

Over a dozen case studies were written for existing clients including AddAction, Airbus, Nottinghamshire NHS, Reuters and UK Trade and Investment to name check a few (the summaries of which are available on the links highlighted), as well as revising much of the content of The OU at Work microsite.

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