Page Optimisation and Link Building Correlation
Date Posted: October 3, 2011
Page optimisation and link building are the bread and butter of SEO, is to say that you can’t have one without the other. In other words a page will never rank first if it doesn’t combine page optimisation with links.
Over the past couple of years a lot of weight has been put in links and the vast majority of SEOs consider it to be the most important ranking signals either on Google or Bing ranking algorithm. But if the page that these links are pointing is not optimised for the right keywords it will lack in relevance which in turn will affect its rankings.
For instance, if a page has 100 links pointing to it with the anchor text “Internet Marketing Bedford” it is likely that this given page will rank well for that term. But if the page itself is not optimised for that term it will never reach the top position on the SERPs.
On the other hand, if the same page is optimised for the term “Internet Marketing Bedford” and has no links pointing to it with the targeted anchor text it won’t reach top position either.
In other words you can’t reach first place by only optimising a page or by only pointing links to it. To reach top positions on the SERPs you need to combine page optimisation with links and vice-versa. I know I haven’t invented the wheel but many SEOs overlook a really important aspect of search engine optimisation and that is relevance.
Many search marketers think they can game the search engines by pointing thousands of links to irrelevant pages in order to rank them well or over-optimise a page to include as many keywords as possible thinking that the more the better.
Search engine optimisation is fairly simple and that is the beauty of it; you can not optimise a page or a website thinking solely on the search engines. Optimise with your end users in mind, provide them with the stuff they are looking for and the search engines will value your efforts by ranking your website on the top of their results pages.
As afore mentioned SEs are looking for relevance because that is their end product, so if your website provides the best relevance for a search query it is more likely to rank higher.
By combining a well optimised page with a good number of links pointing to it with the right keywords as anchor texts I can guarantee you that you will achieve good rankings.
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