Internet Marketing and SEO

Many will say that SEO is Internet Marketing, to certain extent that is correct but the right way to put this is to say that SEO is a part of Internet Marketing. Nowadays websites that rely solely on search engine optimisation to market their products and services online are missing out on wide array of opportunities to capitalise.

In this day and age Internet Marketing goes way beyond achieving top rankings on SERPs (search engine results) even thought that still is one of the most profitable ways to make money online.

For those of you that are not familiar with SEO, it is the process of optimising a website with keywords/keyphrases that best describe the products and services offered by this given website in order to rank high in the search engines results pages which in turn will drive qualified traffic.

As afore mentioned there are more ways to advertise your products and services online than simply relying on the search engines to drive traffic to your website.

The Social Media Power

Take Social Media for instance, with millions joining social networks sites like Facebook and Twitter by the hour it has become a valuable and powerful online marketing tool. A recent study revealed from Nielsen’s revealed that 75% of Active American Social Networkers Shop Online and at least 60% of active internet users spend the majority of their time online on Social Media channels like social networks and blogs.

According to the report: “As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Consumers frequently trust the recommendations of their peers, making social media an ideal platform for influencers to spread their ideas and purchase power.”

Email Marketing can still work

Email marketing is considered by many outdated and has been overlooked by many marketers these days but if you have audience and do it right and can still be an effective tool to advertise and capitalise online.

In my opinion there are still ways to use email marketing effectively. For example when launching a new website it is a great way to let people know about it and spread the word.

Another good way to use it effectively is to let your costumers know about new products and services. Don’t just send email for the sake of sending them, give your audience a reason to open your emails make them attractive and compiling, add a strong call to action and viola.

Banner Marketing

Many SEOs use banner marketing as part of their link buying schemes which is deemed by Google and other search engines. But if done in way that you clearly show the SEs you are adding banners on websites to advertise your products and services you shouldn’t have a problem and the benefits can be rather good to say the least.

The way forward with banner marketing is to identify high authority websites within your niche that accept advertising and place your banner there. This will not only drive qualified traffic to your website and it will still benefit your SEO campaign. Because these banners are like links and everybody knows that links from high authority websites have great influence in rankings.

These banner links might not carry the same weight as a natural link but I can guarantee you that they help.

As you can see Internet Marketing goes way beyond SEO but that doesn’t mean you should turn your back to search engine optimisation as it still is the most cost effective way to market products and services on the web.

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