Chapter & Verse provides the following specialist b2b copywriting services direct to clients or as part of an agency team.

Brochures
Brochures need to be written from the customer’s point of view. It’s not about what the business wants to say; it’s about what the customer wants to know. Think like a customer, write for a customer and your brochure is already streets ahead of the most of the competition.

Websites
Websites need to include primary and secondary keywords (in the right places) to boost search engine rankings. The online copy then needs to keep visitors on the site and guide them to exactly where they want to go. Short, sweet and clear will work. Cutting and pasting the same copy you used in your brochure won’t.

Direct marketing
DM copy needs to grab attention, immediately. It then needs to spark the reader’s interest and build up their desire. Finally, it needs to get the reader to follow a particular action. If you think AIDA is an opera by Verdi, you’re going to need some help.

Advertising
Behind every great advert there’s a great idea. Most advertising fails to be noticed. The most effective ads aren’t those that get people saying, “What a great ad!”. It’s those that get people saying, “What a great product!”

Emarketing
A wanted and valued email is always welcome in the inbox. Targeted, personalised and segmented emails with relevant, timely and appropriate copy cuts through clutter, gets opened and delivers results.

Sales materials
Leaflets, flyers, sales aids, exhibition handouts, point of sale, product literature. If marketing is responsible for lead generation and sales for closing those leads, you need to arm your sales force with persuasively worded materials to help them do just that.

Editorial articles
The best articles have a narrow and clear focus. Insight, innovation and advice helps position you and your business as an authority in the field. Providing valuable content on relevant topics builds brand awareness and industry reputation.

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